Technology Marketing Veteran Michael Hiskey to Build Awareness for Innovative Anti-Fraud Compliance Solution That Leverages Social Biometrics™
NEW YORK – August 18, 2015 – Socure, the leader in real-time online identity verification solutions, today announced that veteran marketing expert Michael Hiskey has joined the company as vice president of marketing.
Hiskey joins Socure with a long history of marketing in the big data and analytics space at firms such as IBM and MicroStrategy, as well as start-up organizations Kognitio and Trifacta.
“As part of our core management team, Michael will enable us to better communicate our value to enterprises and partners,” said Sunil Madhu, CEO of Socure. “His understanding of the business-to-business enterprise technology market, as well as the power of data and analytics, will help us execute on our fast-paced growth objectives to revolutionize the identity verification market.”
As instances of credit card fraud, identity theft, and related risks to financial payments systems continue to grow, the danger for private citizens, banks and other institutions takes an increasingly costly toll. Socure seeks to protect these groups by leveraging its patented Social Biometrics™ technology—at the cutting edge of analytics, machine learning, facial recognition and artificial intelligence.
“Technology supporting identity verification hasn’t significantly improved in the past 20 years,” Hiskey said. “Financial and payment systems rely on asserting the validity of people and organizations, and I’m passionate about letting the world know how Socure makes this process better and faster than ever before.”
Socure, Inc. has raised over seven million dollars to date from top East Coast investors, including ffVC, Two Sigma Ventures, Founder Collective, Work-Bench Ventures, Flint Capital and others. Socure will be demonstrating its latest capabilities at the Finovate 2015 (fall2015.finovate.com) conference in New York City.