The Identity Crisis Wall Street Doesn’t Put in the Risk Report

At Socure, Dalia is the Vertical Marketing Lead for Core Financial Services, focused on insurance, wealth management, lending and credit, and brokerage. She is a 20-year product marketing vet whose experience spans hyper-growth startups to big tech across fintech, travel, and Saas, at companies like Google, AdMob, and Expedia. That range of industries and growth stages is exactly what she brings to the table, a cross-sector lens that sharpens positioning, accelerates market entry, and builds pipeline with intention.