Rethinking Marketplace Trust: 5 Takeaways for Fighting Fraud Without Adding Friction

Colin Shaffer is Head of GTM, Marketplace + Gig at Socure, where he leads go-to-market strategy for businesses operating in fast-moving, high-trust digital environments. He works with marketplace and gig economy leaders to address identity, fraud, and safety challenges while creating seamless experiences for customers, workers, and platform participants. Colin brings a growth-focused commercial perspective to how trust and intelligent risk management can help digital platforms scale with confidence.