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November 10, 2026

AI Shopping Agents on Black Friday: Your Best Customer May Look Like a Bot

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Chandni Patel
Chandni Patel
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Know Your Agent
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Stay ahead of identity risk

Insights on fraud, identity, and risk. Delivered monthly.

Frequently Asked Questions About AI Shopping Agents

Can AI shopping agents actually complete a purchase?

Yes, on some platforms an agent can check out within limits the consumer approved. OpenAI’s Instant Checkout launched in September 2025.

Are AI shopping agents safe?

They’re safer when merchants can verify both the agent and the principal it acts for. Visa’s Trusted Agent Protocol and our Agent Intelligence are both designed to support that check.

Who is liable when an AI agent makes a bad purchase?

There’s no settled answer yet, and McKinsey reported in October 2025 that there was no global consensus on responsibility. Until rules firm up, clear authorization records are a merchant’s strongest evidence in a dispute.

Chandni Patel

Chandni Patel

Chandni Patel is Vertical Marketing Lead, Marketplace at Socure, where she shapes marketing strategy for one of the most fast-moving segments in the digital economy. She works at the intersection of market insight, customer needs, and growth strategy, helping translate complex identity and fraud challenges into clear, compelling narratives for marketplace businesses. Chandni brings a sharp go-to-market perspective to how trust, safety, and seamless user experiences can drive growth in modern online platforms.
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