<p>As millennials have hit their prime earning years, they’ve tasked the <a href="https://www.socure.com/industries/financial-services">financial services industry</a> to provide the kind of seamless user experience they’ve come to expect from other brands. Millennials also have a very different financial profile from previous generations; they entered the workforce during a recession and are often saddled with student loan debts.</p>
<p>This company recognized the unique challenges of reaching this demographic and responded by launching a digital-only finance company focused on personal lending and wealth management, including student loan refinancing, mortgages, personal loans, life insurance and wealth management. The company has experienced skyrocketing growth and considerable product expansion as more millennials search for financial services relevant to their particular needs.</p>
<h2>Challenges with fraud</h2>
<p>Not unexpectedly, along with this online lender’s massive client growth came an increase in <a href="https://www.socure.com/glossary/new-account-fraud">new account fraud</a> attempts. The company had a suite of tools in place, including a <a href="https://www.socure.com/products/digital-intelligence">device intelligence solution</a> with a large known device network and a top three credit bureau with a widely used <a href="https://www.socure.com/products/identity-verification">identity verification solution</a>. These solutions helped reduce fraud losses, but the imprecision of the tools often caused more problems than they solved. An enormous number of <a href="https://www.socure.com/glossary/false-positive">false positives</a> were being generated and a meaningful amount of <a href="https://www.socure.com/blog/how-synthetic-identities-can-slip-through-your-defenses">fraud was continuing to slip through</a>. Over 10 false fraud alerts were being generated for every one legitimate fraud incident identified, each requiring a considerable review effort by the company’s team of fraud analysts.</p>
<p>This online lender realized that the current fraud prevention suite would hold back its aggressive growth plans. Furthermore, this company knew its current vendors could not develop identity fraud detection models at the pace required to keep up with planned product and market expansion. Since this company was completely reliant on the digital channels, it needed a far more robust, accurate and adaptable solution.</p>
<h2>How Socure reduced friction</h2>
<p>The online lender’s Chief Risk Officer was tasked with the difficult balancing act of controlling fraud without impacting client growth. The company needed a solution that wouldn’t add any friction to the new account opening process and that would accurately <a href="https://www.socure.com/blog/ensure-your-organization-can-onboard-gen-z">identify customers, like millennials and Gen Z</a>, who may not have robust credit histories. Most of the legacy solutions the company reviewed simply did not have the ability to reach this demographic since they relied primarily on static credit bureau data. Furthermore, the company found that other solutions provided incomplete data by only sourcing data from one well, rather than taking a more holistic approach. The Chief Risk Officer was intrigued by Socure’s approach using data science and by the results Socure had been able to achieve for other customers.</p>
<p>After evaluating proof of concept models and performing the required <a href="https://www.socure.com/glossary/customer-due-diligence">due diligence</a>, this online lender decided to partner with Socure for its identity verification needs.</p>
<blockquote style="margin: 30px 0;">
<h3>The number of fraudulent loan applications getting through was cut by over 50%. Fraud reduction was achieved without any impact or friction to the end user &#8211; unless they were a fraudster.</h3>
<h4 style="text-align: right;">— Customer’s Chief Risk Officer</h4>
</blockquote>
<h2>Socure makes an impact</h2>
<p>The Chief Risk Officer was astounded by how well Socure’s solution performed and the accuracy the solution provided. The number of fraudulent loan applications getting through was cut by over 50%. Fraud reduction was achieved without any impact or friction to the end user &#8211; unless they were a fraudster. The lender was also able to approve billions of dollars in new loans because it could validate good applicants that would have otherwise been denied due to limited credit data.</p>
<p>Because of the success using Socure’s identity verification service, the online lender has expanded to other Socure products, including CIP, AML, and <a href="https://www.socure.com/products/document-verification">document verification</a> for mobile deposit products. After seeing the success of using Socure’s data science <a href="https://www.socure.com/products/socure-id">platform for identity verification</a>, this company has become an evangelist in the industry and one of Socure’s most reliable references for new customers.</p>


Leading Online Lender Cuts Fraud

50%

20%

80%