Sports betting hit historic new highs during the 2023 Super Bowl LVII matchup between the odds-on favorite, the Philadelphia Eagles, and the Kansas City Chiefs. Fan interest in the game was whipped into a frenzy with news of the first-ever Super Bowl match up with two black quarterbacks, the popular Kelce brothers playing against each other, and Rihanna’s planned half-time show marking her first public performance in five years. The game attracted the most viewers in six years, with an audience of 113 million people.
Customer Acquisition and Betting Volumes
Not surprisingly, that fan excitement fueled an incredible surge in online sports betting. Before the game, DraftKings CEO, Jason Robins, was quoted as saying the company was anticipating this year’s Super Bowl to be the company’s biggest customer acquisition event, ever. Post Super Bowl, FanDuel reported it was taking 50,000 bets per minute at its peak.
Spikes in sports betting were reported for both remote viewers and spectators in the stands. Since the game was the first Super Bowl to be played in a state that allows online sports betting, it drove even higher betting volume in and around the stadium. A gambler location verification service saw 100 million sports-betting transactions over the game-day weekend, an increase of 25% over last year. On game day, more than 100,000 transactions were verified in and around State Farm Stadium in Glendale, Arizona
A Great Day for Fans and Sports Betting Operators
This surge is the result of a Supreme Court ruling in 2018 that opened the door for all states to allow betting. With online sports betting now legal in 25 states, and fans looking to place bets online en masse, the Super Bowl was a litmus test for the onboarding systems of those online gaming operators. Socure had a front row seat on the action, and it was a truly impressive feat. No sites went down, massive volumes of new accounts and bets were processed instantly, and those lucky enough to have faith in Mr. Mahome’s ability to bring home another trophy received payouts.
We congratulate the teams at the online sports betting organizations that supported all of those fans looking to get in on the action with new accounts and placing their bets over the weekend. It is truly a tribute to great planning, choosing the right technology, and having the right people in place to support this once-in-a-lifetime event. Using Socure, top sports betting sites were able to ensure instant access for sports fans looking to open new accounts for good customers, while keeping fraud at bay.
Everyone was a winner.
Why Top Online Gaming Operators Choose Socure
Socure works with leading online gaming operators to maximize new player conversion rates, significantly reduce fraud, and deliver a better customer experience–all while meeting compliance mandates. Speak with an expert today to learn more.
Brigitte Engel is a Senior Director, Product Marketing at Socure responsible for emerging markets such as Buy Now, Pay Later, Cryptocurrency, and Online Gaming. Previously, Brigitte held marketing leadership roles with leading endpoint security companies, including Cylance and Guidance Software, and identity fraud vendor ID Analytics.
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