Financial services institutions are increasingly relying on the digital channels to fuel new customer acquisition. Given the widespread availability of personal data due to data breaches and social networking, correctly establishing a digital identity is extremely challenging. Millennials and recent immigrants typically do not have sufficient credit history to positively establish identity using traditional approaches. Moreover, digital clients expect instant, seamless online experiences and do not want to be hampered by onerous friction-heavy application processes. It’s imperative that banks identify good customers as quickly and accurately as possible with passive prediction or risk losing good customers that abandon the application process.