Data breaches happen every day. Astonishingly, over nine times the population of the United States’ data was stolen in 2016 alone. Data breaches affect not only merchants but large-scale financial institutions like banks, credit card companies and credit bureaus that store a lot of information about consumers. It now costs about $4 on average to buy someone’s stolen identity data and mere hours of trolling people’s social media exhaust to learn enough to commit fraud. Fraud costs trillions of dollars to world economies annually. For consumers whose identity data has been stolen, the impact on their lives can vary from being a nuisance to financial and emotional trauma.