The traditional methods of identity verification—for instance when a customer wants to open a new bank account or start doing business with a new institution— are, unfortunately, stale. They just don’t work anymore. Part of the problem is that the data the traditional identity verification providers - the credit bureaus - use to verify users is the same identity data that gets stolen in breach after breach. How does it make sense to use social security numbers, addresses, and birthdays to verify an identity when that same information can be easily bought on the black market? The truth is, it doesn’t.